Gewi education and welfare institute

Question. How did you get the idea for the business? Answer.  This chart is the germination of our thoughts in Rural. As a matter of fact, India resides in its villages. With about 50-60 crore population residing in the erstwhile BIMARU state, there is hardly a media platform to reach this audience through traditional media. Even if we have, it is just limited to only Doordarshan and All India Radio. During our stint in advertising we realized that there is not any robust media choice available to reach this target audience. While the communication form has evolved for urban audiences, rural reach is still a far off dream for many brands and agencies. Mobile is the next wave of communication and the very fact that people now are connected 24x7 through their Mobile set triggered the idea.  Question. What was your mission at the outset? Answer.  To Inform and transform the rural mass. Pitaara has a vision to be seen as the expert in Rural Communication s...